We scale CEO brands, starting on LinkedIn®

Our proven approach turns your B2B SaaS CEO’s brand into a marketing channel that supports your entire GTM strategy.

In 2025, our B2B CEOs:

Reached
52M+ ICPs

influenced
$15,400,000
in pipeline.

+42 CEOs/Founders

Trusted by leading B2B companies

Stay visible on LinkedIn®, build trust with your buyers,
speed up the sales cycle

Reach your ideal buyers

Founder of an 8-figure agency got his post to reach a community of 800+ CTOs (their exact ICP).

Find investment deals

An early-stage startup secured $1.8M in funding after building his founder brand on LinkedIn®.

Influence pipeline

We turned 90 days of a B2B SaaS CEO’s brand into $5M+ in pipeline and a 20% faster sales cycle.

PR & Employer branding

Becoming a Forbes contributor, hiring top talent & having lunch with serial entrepreneurs… I’ve seen it all!

Attract speaking opportunities

CEO of a tech company bypassed a
6-month waitlist to land a podcast spot that got 50,000 views in a month.

We position CEOs where deals are won

“Working with Filipa has allowed me to scale my social presence, put structure and consistency towards my social posts, and have conversations online with folks from our industry”

Gil Allouche | CEO @ Metadata.io (Inc5000, Series B)
 
 
 
 

B2B buyers spend 70% of their journey researching on their own. Did you show up?

Complex, long journeys

Our clients are behind $10M-$400M+ B2B companies some you’re following on LinkedIn®. We understand what works at that level.

Strategy, not just content

Every piece resonates with your CEO AND aligns with your GTM, sales efforts, and buyers’ journey.

Built for smart B2B buyers

Your buyers are technical, skeptical, and research-driven. We create LinkedIn® content that earns attention and trust.

Meet the founders

image (5)
Filipa Canelas

The strategist behind 50+ B2B brands
Built her brand to 60,000+ followers.

Turns CEO expertise into pipeline.



Untitled design (92)
Eduardo Vila-Chã

The engineer who makes it all run
Builds the systems that make content ops effortless. Turns content initiatives into an engine.

Marketing leaders know their CEO needs to be visible. CEOs know they don't have time to figure out LinkedIn®. We bridge that gap — strategy that aligns with your GTM, content that sounds like your CEO, and results you can both point to.

“People finally see us again. They see my company, they see me. And that’s the reason why suddenly people reach out to us again… which is pretty awesome!

Leopold van Oosten
CEO @ Amsterdam Standard & Serial Entrepreneur

Amplify Your Authority, Influence Pipeline & Drive Conversions

1/ Build a strong & influential brand on LinkedIn®​

We extract your CEO’s expertise, stories, and POV into content that resonates with your buyers and aligns with your GTM. Strategic positioning that builds trust and credibility — so your CEO becomes the go-to voice in your space.

2/ Turn your CEO brand into a
high-performing marketing channel

A strong CEO brand opens doors. Podcast invitations, speaking opportunities, inbound from ideal buyers, warm intros from your network, higher response rates on outreach. Your CEO’s content becomes a magnet for the opportunities that influence pipeline and enterprise deals.

3/ Scale your brand with a content system you own

We build the infrastructure behind the content — a system that turns one insight into multiple touchpoints. Your team can run it, repurpose it, and leverage it across sales, marketing, and beyond.

Brands Built For Our Clients Were Featured In:

How it Works

image (5)

Book a chat with Filipa

We’ll discuss your current marketing roadblocks and the strategy to solve them.

We'll get to work

We’ll build your strategy, implement, scale it and turn content into pipeline.

CEO brand that influences your pipeline

You’ll get content and systems to scale your brand, amplify authority and drive revenue.

“They have been a key piece in the execution of our GTM strategy. We were able to open conversations with key decision-makers in the industry, secure an investment and scale our SaaS.”

 Adrian Kochsiek | Founder @ ONVY HealthTech

It worked for $100M ARR founders, $400M+ ARR CEOs, funded startups... we’re pretty sure it’ll work for you too:

img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img
img


Let’s Chat!