The LinkedIn Video Playbook — 12 video types for B2B tech

Here's exactly what you get

The full marketing playbook we run for B2B SaaS brands

12 video types mapped to your buyer's journey

The exact structure for each video

24 hooks, written out in full to help you get started

36 video ideas and how to use them with what you already have

4 metrics that signal pipeline, plus how to report them

The tool stack to keep this down to 15 minutes a week

Founder Story

What story could you tell that would resonate with your ideal buyers?

Trends Hijacking

What trending topic could you relate to your industry right now?

Customer Proof

Which customer result best shows the change you create?

Myth Busting

What does your market believe that quietly costs them pipeline?

Behind The Build

What are you building right now that buyers never get to see?

Objection Handling

Which objection comes up on every second sales call?

Category POV

What is the one position you would defend in public?

Where should we send it?

Add your name and email and get the full playbook in your inbox in under a minute: 12 video types, 24 hooks, 36 ideas and one full 55-second script.

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12 types, 24 hooks, 36 ideas and one full 55-second script. If it's not there in two minutes, check promotions.

Filipa writes the playbook, then runs it in public. The next twelve are on her feed.

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12 video types, mapped to your buyer's journey and built to earn attention, build trust and influence pipeline.

Built her own brand to 60,000+ followers on LinkedIn. She sets the strategy on every mktk account, and shaped 50+ B2B SaaS CEO brands personally.