The LinkedIn Article Playbook for B2B

Here's exactly what you get

The full LinkedIn Article program we run for B2B SaaS brands

12 article types, sorted by the job they do

The 6-part anatomy of a citable article

Your first 12 articles mapped as one quarter

KPIs for measuring the impact of your LinkedIn article strategy

A step-by-step checklist, from formatting to sourcing to distribution

Send me the playbook

All twelve, at a glance

Named Problem

What does your buyer complain about without having a word for it yet?

Named Method

What do you do for clients, in order, that you've never written down?

Category Disagreement

What does everyone in your category say that you've talked a customer out of?

Reverse-Engineered Teardown

What could you look at a hundred of that nobody in your category has bothered to count?

Role Playbook

If a VP hired you tomorrow, what would you tell them to do for ninety days?

Definition Repair

Which word does your industry use constantly and mean four different things by?

Maturity Model

What does your category actually do, and which levels do most companies never reach?

5 more, plus 24 title templates

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12 article types, the 6-part anatomy and the 12-article quarter plan. If it's not there in two minutes, check promotions.

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Filipa writes the playbook, then runs it in public. The next twelve are on her feed.

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12 article frameworks, mapped to your buyer's journey and built to earn attention, build trust and influence pipeline.

LinkedIn is the most-cited domain in AI answers to professional questions.

2026

75%

of LinkedIn's AI citations come from people, not company pages.

2026

15–25

reactions on the median LinkedIn post AI cites. Reach isn't the point.

2026

Filipa Canelas

Co-founder & content strategist

Built her own brand to 60,000+ followers on LinkedIn. She sets the strategy on every mktk account, and shaped 50+ B2B SaaS CEO brands personally.