Here's exactly what you get
The full LinkedIn Article program we run for B2B SaaS brands
12 article types, sorted by the job they do
The 6-part anatomy of a citable article
Your first 12 articles mapped as one quarter
9 metrics: 6 that show it's working months before pipeline does, 3 that confirm it
A step-by-step checklist, from formatting to sourcing to distribution
All twelve, at a glance
Named Problem
What does your buyer complain about without having a word for it yet?
Named Method
What do you do for clients, in order, that you've never written down?
Category Disagreement
What does everyone in your category say that you've talked a customer out of?
Reverse-Engineered Teardown
What could you look at a hundred of that nobody in your category has bothered to count?
Role Playbook
If a VP hired you tomorrow, what would you tell them to do for ninety days?
Definition Repair
Which word does your industry use constantly and mean four different things by?
Maturity Model
What does your category actually do, and which levels do most companies never reach?
Where should we send it?
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12 article types, the 6-part anatomy and the 12-article quarter plan. If it's not there in two minutes, check promotions.
Follow FilipaFilipa writes the playbook, then runs it in public. The next twelve are on her feed.
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12 article frameworks, mapped to your buyer's journey and built to earn attention, build trust and influence pipeline.
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Filipa Canelas
Co-founder & content strategist
Built her own brand to 60,000+ followers on LinkedIn. She sets the strategy on every mktk account, and shaped 50+ B2B SaaS CEO brands personally.
