B2B SaaS CEO brands led
pipeline influenced
organic LinkedIn impressions
client referral rate
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We use your own data and customer stories, so the content can't be copied.
We study your positioning and messaging first, so every piece supports the story your marketing and sales teams already tell.
We agree with your team on what your executives can and can't talk about publicly before anything is written.
Your team reviews the strategy and the first month, and your executives approve every piece.
The team bridges the gap between our corporate messaging and our CEO's thought leadership. This strategic alignment has elevated our profile among senior leaders in our target market and been a key driver in increasing direct traffic to our website.
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Before the first interview, we go through what your executive has already said: posts, podcasts, talks, interviews. We study your company’s positioning, narrative, messaging, and sales materials. And we ask which accounts matter most this year, so every post is built to reach them.
Every two weeks, 45 minutes. Because we've done the homework, we skip the basics and go straight to the stories, opinions, and patterns from sales calls that only they have. Their job is to have the conversation. Ours is turning it into content.
Voice guide, content strategy, and the first month of content, all reviewed with your team before anything goes live. Everything they tell us goes into a database of stories, opinions, and data, so one conversation keeps feeding content for months.
We write, publish, and report every month. Your executives spend about 15 minutes a week approving. When a target account engages, we tell your team.
CEOs have the expertise buyers look for. We turn it into thought leadership that carries the company's narrative, reaches the whole buying committee, and gives your champions something to point to.
Founders know why the company exists better than anyone. We build their thought leadership so their network keeps seeing them and the right buyers find your company.
Your CMO, CTO, or head of product each own a part of the story. We often run three or four executive voices at once, so your company shows up on more of the topics your buyers care about.
Running a business of this size, my own public voice was never the priority. Filipa made it manageable. She built the structure, kept the demand on my calendar small, and helped me say the things I believe about our industry. The work we did helped us carry our corporate narrative to clients, to the industry, and to the people who might come work with us. Important for TP, and personally, important for me.
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Built her own brand to 60,000+ followers on LinkedIn. She sets the strategy on every mktk account, and shaped 50+ B2B SaaS CEO brands personally.
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The reason mktk scales without dropping quality. Former engineer, he builds the engine behind every account.
A B2B SaaS marketing team plugged their CEO's LinkedIn into the GTM motion. In 90 days it influenced $5M in pipeline and cut the sales cycle 20%, buyers were engaging with posts before the first demo.
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Buyers research in LLMs now, and the answers they trust are built from cited sources... that includes LinkedIn.
You can't buy your way into the room where 800 of your exact buyers talk to each other. The CEO of G2i got his post forwarded straight into it.
Authority leads into invitations you'd normally have to pay for. The host of a top entrepreneur podcast messaged this CEO to invite her on the show.
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It finds the ideas your executives are best placed to share, turns them into content, and gets that content in front of the people who buy from you. At mktk, that means interviewing your executives, writing in their voice, and publishing on LinkedIn, articles, newsletters, or podcast talking points.
Every month we report on how often your executives' content comes up in sales calls, which of the companies you're targeting are engaging, and what new prospects say when you ask how they found you. We won't claim a single post closed a deal. We'll show how it's helping the rest of your pipeline, in a format you can share with leadership.
Book a call if your executives have real expertise and opinions, you want their content to influence pipeline, and nobody on your team has the time to make it happen every week. If you're mostly after followers or viral posts, we're probably not the right fit.
We look at where your executives show up on LinkedIn today, who you're trying to reach, and what we'd write. You'll leave knowing exactly what working together would look like, whether or not we're a fit.
Engagements start at $4,000 a month.
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One organic post reached so many people that matching it with paid ads would've cost close to $93K. $300M SaaS.
When buyers ask AI about founder-led marketing, this client's post is cited as the sourc, next to Rand Fishkin and Tim Soulo.
Organic leads landed in the CRM tagged Sales Qualified, one already moving to a signed contract (avg. $50k a deal).
In one quarter, the client's LinkedIn was referenced on more sales calls than all of the prior year.
A CMO at a 10,000-employee company commented on the CEO's post. This was a buyer the sales team was chasing for months,.
An ideal buyer opened the DMs asking about annual and enterprise pricing, a sales-ready convo that started with one post.
A top-priority account chased via outbound for months found the founder's profile on their own and converted on the site.
One organic post reached so many people that matching it with paid ads would've cost close to $93K. $300M SaaS.
When buyers ask AI about founder-led marketing, this client's post is cited as the sourc, next to Rand Fishkin and Tim Soulo.
Organic leads landed in the CRM tagged Sales Qualified, one already moving to a signed contract (avg. $50k a deal).
In one quarter, the client's LinkedIn was referenced on more sales calls than all of the prior year.
A CMO at a 10,000-employee company commented on the CEO's post. This was a buyer the sales team was chasing for months,.
An ideal buyer opened the DMs asking about annual and enterprise pricing, a sales-ready convo that started with one post.
A top-priority account chased via outbound for months found the founder's profile on their own and converted on the site.
Host of a 50M-download podcast (321k email list) DM'd to invite the client on the show.
Ask AI about no-code trends and the client's post is a cited source; their POV shapes the answers buyers read.
A full week of sales meetings booked, going straight to CEOs who now reply.
A senior leader reached out after a post stopped them cold.
One video post crossed 3 million impressions ... enough that the client's own message just read "HOLY SHIT."
64,000 impressions, 42,000 people reached, and 480 clicks straight through to the link!
Host of a 50M-download podcast (321k email list) DM'd to invite the client on the show.
Ask AI about no-code trends and the client's post is a cited source; their POV shapes the answers buyers read.
A full week of sales meetings booked, going straight to CEOs who now reply.
A senior leader reached out after a post stopped them cold.
One video post crossed 3 million impressions ... enough that the client's own message just read "HOLY SHIT."
64,000 impressions, 42,000 people reached, and 480 clicks straight through to the link!
