B2B SaaS CEO brands led
pipeline influenced
organic LinkedIn impressions
client referral rate
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LinkedIn became one of the best investments I made and Filipa was key to that. My posts hit 15M+ impressions, but the real proof was in the pipeline: prospects started quoting my posts back to our sales team, and in one quarter my content came up in more recorded sales calls than the whole year before, influencing millions in pipeline. It was great to engage with customers and build relationships!
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Before the first interview, we go through what yourexecutive has already said: posts, podcasts, talks, interviews. We study your company’s positioning, narrative, messaging, and sales materials. And we ask which accounts matter most this year, so every post is built to reach them.
Every two weeks, 45 minutes. Because we've done the homework, we skip the basics and go straight to the stories, opinions, and patterns from sales calls that only your CEO has. Their job is to have the conversation. Ours is turning it into content.
Voice guide, content strategy, and the first month of posts, allreviewed with your team before anything goes live. Everything they tell us goes into adatabase of stories, opinions, and data, so one conversation keeps feeding content for months.
We write, publish, and report every month. Your executivespends about 15 minutes a week approving. When a target account engages, we tell yourteam.
CEOs have the expertise buyers look for. We turn it into a presence that carries the company’s narrative, reaches the buying committee, and gives your champions something to point to.
Founders are in a strong position to strenghten the company narrative. We build that channel so your network keeps seeing you and the right buyers find you.
CMO, CTO, or head of product each own a part of the story. We often run three or four executive voices at once, so your company can reach different audiences with different topics.
The team bridges the gap between our corporate messaging and our CEO's thought leadership. This strategic alignment has elevated our profile among senior leaders in our target market and been a key driver in increasing direct traffic to our website.
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Built her own brand to 60,000+ followers on LinkedIn. She sets the strategy on every mktk account, and shaped 50+ B2B SaaS CEO brands personally.
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The reason mktk scales without dropping quality. Former engineer, he builds the engine behind every account.
A B2B SaaS marketing team plugged their CEO's LinkedIn into the GTM motion. In 90 days it influenced $5M in pipeline and cut the sales cycle 20%, buyers were engaging with posts before the first demo.
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Buyers research in LLMs now, and the answers they trust are built from cited sources... that includes LinkedIn.
You can't buy your way into the room where 800 of your exact buyers talk to each other. The CEO of G2i got his post forwarded straight into it.
Authority leads into invitations you'd normally have to pay for. The host of a top entrepreneur podcast messaged this CEO to invite her on the show.
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One organic post reached so many people that matching it with paid ads would've cost close to $93K. $300M SaaS.
When buyers ask AI about founder-led marketing, this client's post is cited as the sourc, next to Rand Fishkin and Tim Soulo.
Organic leads landed in the CRM tagged Sales Qualified, one already moving to a signed contract (avg. $50k a deal).
In one quarter, the client's LinkedIn was referenced on more sales calls than all of the prior year.
A CMO at a 10,000-employee company commented on the CEO's post. This was a buyer the sales team was chasing for months,.
An ideal buyer opened the DMs asking about annual and enterprise pricing, a sales-ready convo that started with one post.
A top-priority account chased via outbound for months found the founder's profile on their own and converted on the site.
One organic post reached so many people that matching it with paid ads would've cost close to $93K. $300M SaaS.
When buyers ask AI about founder-led marketing, this client's post is cited as the sourc, next to Rand Fishkin and Tim Soulo.
Organic leads landed in the CRM tagged Sales Qualified, one already moving to a signed contract (avg. $50k a deal).
In one quarter, the client's LinkedIn was referenced on more sales calls than all of the prior year.
A CMO at a 10,000-employee company commented on the CEO's post. This was a buyer the sales team was chasing for months,.
An ideal buyer opened the DMs asking about annual and enterprise pricing, a sales-ready convo that started with one post.
A top-priority account chased via outbound for months found the founder's profile on their own and converted on the site.
Host of a 50M-download podcast (321k email list) DM'd to invite the client on the show.
Ask AI about no-code trends and the client's post is a cited source; their POV shapes the answers buyers read.
A full week of sales meetings booked, going straight to CEOs who now reply.
A senior leader reached out after a post stopped them cold.
One video post crossed 3 million impressions ... enough that the client's own message just read "HOLY SHIT."
64,000 impressions, 42,000 people reached, and 480 clicks straight through to the link!
Host of a 50M-download podcast (321k email list) DM'd to invite the client on the show.
Ask AI about no-code trends and the client's post is a cited source; their POV shapes the answers buyers read.
A full week of sales meetings booked, going straight to CEOs who now reply.
A senior leader reached out after a post stopped them cold.
One video post crossed 3 million impressions ... enough that the client's own message just read "HOLY SHIT."
64,000 impressions, 42,000 people reached, and 480 clicks straight through to the link!
