We help B2B tech companies become the obvious choice before the first sales call.

The way buyers evaluate software has changed. Before replying to an SDR, booking a demo, or speaking with sales, they research. They read LinkedIn posts, search for opinions, ask AI, and form an impression of the people leading the company.

That's where trust is built.

At MKTK, we help B2B SaaS companies turn their CEO's expertise into an authority buyers recognise across LinkedIn, search, and AI-powered discovery. We don't build personal brands for attention—we build them to support go-to-market, influence buying decisions, and create demand long before the first conversation.

Our Approach

Every post is mapped to your buyer journey, sales cycle, and CEO’s positioning and the questions buyers ask AI about your category. We work with your marketing team, not around it. That’s why CipherHealth’s VP Marketing calls it “the strategic link between corporate messaging and CEO thought leadership.”

Built for B2B Tech

We're not a social media agency, and we're not chasing viral moments.Our work is built around how enterprise buying actually happens. Every engagement is aligned with your positioning, your GTM strategy, and the conversations your buyers are already having.When your CEO becomes a trusted voice in the market, every marketing and sales channel becomes stronger.

Meet the Founders

MKTK was founded by Filipa Canelas and Eduardo Vila-Chã, combining strategic brand building with operational excellence. Filipa leads strategy, helping founders and CEOs translate their expertise into thought leadership that drives real business outcomes. Eduardo designs the systems and processes that allow every engagement to scale without compromising quality.

Filipa Canelas

Co-founder & lead strategist

Filipa built her own LinkedIn brand from zero to 60,000+ followers before building mktk. She wanted to know exactly what works for B2B technical buyers before asking CEOs to trust her with theirs. She’s led strategy for 50+ B2B CEOs personally. She’ll lead yours.

Eduardo Vila-Chã

Co-founder & systems lead

Eduardo is the reason MKTK scales without dropping quality. He builds the content infrastructure, the approval workflows, and the automation that turns one CEO insight into multiple buyer touchpoints. Former engineer. Obsessive about operational excellence. If Filipa is the voice, Eduardo is the engine.

Together with a senior team, they've helped build more than 50 CEO brands, generating over 100 million organic impressions and influencing more than $20 million in B2B pipeline.